Success since 1936
A story of victory, success and triumph that started in 1936 and continues until this day: Armani Exchange Olimpia Milano is the Italian basketball team with the most titles and one of the top champions in Europe. It started with the black-and-white efforts of Rubini and Gamba, passing to Dan Peterson, Meneghin, D’Antoni, McAdoo and Gallinari, before finally arriving at the Armani era.
The Armani era started in 2008. This immediately marked the foundation of a new type of club. Huge importance was given to Italian and young players, along with a modest attitude, solid roots and transparency. The 2013/14 season signalled a turning point with the team’s first victories: the Red Shoes were back.