The story of A|X Armani Exchange started precisely 30 years ago with a startling image of a nut and bolt. The ABC of every construction and connection of elements is the principle that guides us: to create clothing that is easily assembled according to its personality.

STILL YOU. STILL ME. STILL US. NO NEED TO CHANGE FROM 1991.

1991/2021: a span of three decades marked by the same principal of immediacy and simplicity, enhanced by the selection of highly sustainable, recycled materials with a low environmental impact.

ARMANI EXCHANGE CELEBRATES ITS 30TH ANNIVERSARY
WITH A SPECIAL CAPSULE COLLECTION

FROM 1991 TO TODAY

The 30th Anniversary collection is the theme of a series of images made in collaboration with Highsnobiety that take their inspiration from the brand’s first publicity campaigns shot in black and white and now re-proposed with a modern vibe.

The product is emphasised through images with a desire speak to men, women and the new generations in the energetic and refreshing language of Armani Exchange.

DISCOVER

WHY WE ARE DIFFERENT

“In 1991 I had an intuition and I called it A|X. Drawing on inspiration from the street, before it became one of many trends, I created an “easy” line of clothing, with accessible pricing for a new generation and the young at heart. This idea carries on today in the clothing and accessories that keep up with the ever-changing rhythm of the street, faithful to the spontaneity and energy that are the hallmarks of Armani”

Giorgio Armani

MUSIC

Music has long been a fundamental source of inspiration for Armani Exchange. Now the brand is collaborating with THE FACE to celebrate its link to the musical world through a photoshoot with 4 stars of the contemporary music scene.

30th Anniversary Capsule
30th Anniversary Capsule
30th Anniversary Capsule
30th Anniversary Capsule

MILAN / NEW YORK

Milan is the city where Giorgio Armani decided to make his life and career, New York is the city where Armani Exchange was launched, with the first store opened in SoHo: two cities that are distant yet close and are the cultural melting-pot that animates and inspires the brand.

LET’S CELEBRATE

It’s time to celebrate: check out all the special initiatives planned for the 30th Anniversary