THE NATIONAL GEOGRAPHIC COLLECTION

LET’S PLAY A DIFFERENT TUNE

A|X Armani Exchange is collaborating with National Geographic for a second season. This nature-inspired collection features T-shirts and sweatshirts centred around endangered species and the conservation of biodiversity.

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At the heart of this collaboration are prints by Joel Sartore, founder, partner and photographer of National Geographic Photo Ark. The Ark project aims to inspire and raise awareness about endangered animals by photographing them in parks and nature reserves.

This collection takes Joel Sartore’s images and transforms them into album covers, depicting each animal as an imaginary pop star. Music connects diverse cultures and has always been used as a major storytelling device by A|X Armani Exchange. Once again, it is used to convey a responsible message: Let’s play a different tune.

Buying items from this collection helps support National Geographic and its global non-profit conservation initiatives by bringing enlightenment to the world through the work of scientists, explorers and educators.

For more information, visit natgeo.com/info.