DENIM GUIDE

This detailed guide will help you find the right item and fit to suit your personal style.

SUPER SKINNY FIT

These jeans provide a form-fitting look. They hug the figure from the waist to the ankle. Made from stretch fabric, they fit like a second skin.

SLIM FIT & STRAIGHT

The ultimate denim cut, this style provides a regular fit — not too wide, not too tight. Its straight, regular cut doesn’t cling to the leg.

WIDE & RELAXED

On-trend fits create cutting-edge looks, including oversized or relaxed cuts, as well as low rise or wide-legged styles. Their bold personality is perfect for super casual outfits.

DENIM DICTIONARY

WEIGHT

Denim fabric weight is expressed in ounces. It ranges from 4 to 15 oz. Lower numbers are lighter in weight. Lightweight denim is comfortable and easy to wear, while heavier denim is more durable and resistant.

SELVEDGE

Selvedge denim is made on a shuttle loom, creating self-finished edges. In order to recognise selvedge denim, all you need to do is look at the inside of the cuffs. The stripe with the line in the middle means it won’t fray.

GARMENT DYED

This technique is achieved by entirely immersing a fully made garment into a vat of dye. It gives the denim a striking vintage, lived-in look.

STONE WASHED

This wash technique utilises abrasive stones. It makes the fabric a lighter colour, creating a worn, vintage look.

RAW DENIM

Raw denim is made from a unique type of unwashed denim. This denim starts out stiff, but after several wears becomes softer and more form-fitting, without sacrificing durability.

SELVEDGE DENIM

A term used to indicate trousers obtained from a single piece of fabric. This process can be recognised by turning the garment inside out and noting the uncut seams. Usually, this type of denim features classic selvedge on the inside.

HIGH RISE

These jeans and trousers sit above the waistline. Classic high-waisted styles emphasise the figure.

MID RISE

These jeans sit just below the waistline. Thanks to their balanced look, they are extremely versatile and sophisticated.

LOW RISE

This style sits low on the waist and close to the hips. As a result, they provide a very casual look.